The concept behind Greedy Genius is simple, to create the ultimate brand by designing and developing OUTSTANDING PRODUCT. By drawing inspiration from the lifestyles and extensive travel experiences, the founders of the brand have managed to develop a sneaker that is uniquely relevant to their generation. At its essence, Greedy Genius can best be described as a better then premium sneaker?one that has the right touch of color, the right combination of fabrics and is encased in a supremely deluxe package